Universal Motors is a Moscow-based retailer of motorcycles and motorized equipment, serving retail and small wholesale customers through its online store and large showroom near Paveletskaya metro station. Its extensive range includes motorcycles, scooters, mopeds, ATVs, bicycles, snowmobiles, boats and outboard motors, as well as watercraft, generators, trailers and other equipment for work and recreation. Customers can also shop for riding apparel, helmets, gloves, accessories, spare parts, oils and other supplies. The catalog features products from brands such as Royal Enfield, Gaokin, Racer, Apollo and Minsk.

Beyond sales, Universal Motors offers financing and installment options on selected models, along with delivery, repair and maintenance services. The company also provides equipment rental, a motorcycle school, pawn services and organized motorcycle tours. Its website features product news, promotions and articles to help customers explore models and riding gear. With a broad selection and services spanning purchase, upkeep and travel, Universal Motors caters to riders and outdoor enthusiasts at different experience levels.