UM

UM is a Shopify marketing agency that helps online stores grow through performance marketing, customer retention, and creative services. The agency reports working with more than 200 Shopify brands and presents case studies featuring campaign results across art supplies, apparel, and home decor. Its approach starts with understanding a client’s business goals, historical financial performance, and unit economics, then setting measurable KPIs and a growth strategy.

UM offers paid social management for platforms including Instagram, Facebook, and TikTok, as well as paid search campaigns on Google and Bing. Its retention marketing services use email and SMS campaigns, automated flows, and personalization to encourage repeat purchases and improve customer lifetime value. The agency also provides SEO, covering technical optimization, content strategy, and backlink building.

Its process includes onboarding, website and advertising audits, competitor analysis, tracking and campaign setup, creative development, reporting, and ongoing optimization. UM says it provides regular performance insights and works collaboratively with clients.