Unlockly is a digital commerce platform designed to help creators and agencies sell content directly to fans. Its service centers on a simple workflow: upload video, audio, or image files, bundle them into a product, and share a single link through channels such as messages, stories, or social media bios. Fans can pay to unlock content, while creators can review sales and tips in reports.

The platform provides media hosting and streaming, link analytics, and automated split payouts for dividing earnings among collaborators, team members, or creators. Users can tag links to see which channels and campaigns generate sales. Unlockly also manages payment infrastructure and regulatory requirements, allowing creators to focus on their work without needing technical expertise.

Unlockly charges 10% plus $0.50 per transaction, with no subscription or monthly fee stated. The company describes its product as built by creators for creators. A feature for co-creating products with other creators and automatically splitting each sale is listed as coming soon.