Unnat Bharat Abhiyan (UBA) is a transformative initiative that aims to drive sustainable rural development while harnessing the expertise of knowledge institutions in India. Launched by the Indian Institute of Technology (IIT) Delhi in 2014, UBA seeks to create an inclusive framework for improving the livelihoods of rural populations. The program focuses on engaging higher educational institutions, facilitating effective collaboration with local governance bodies, and empowering grassroots stakeholders to address pressing rural challenges.

UBA emphasizes the use of eco-friendly and sustainable technologies to meet essential community needs such as food, shelter, healthcare, and education. By fostering innovative solutions tailored to local contexts, UBA strives to enhance the employability of rural youth and stimulate local economies. Initiatives under UBA include research development projects, skill-building workshops, and various competitions designed to inspire and mobilize students toward rural engagement. The overarching goal of UBA is to bridge the disparity between urban and rural sectors, building resilience and self-sufficiency in Indian villages.