Untold Arsenal is a brand that aims to support Arsenal football club, its manager, and the team. Founded and edited by Tony Attwood, a committee member of Arsenal Independent Supporters Association, Untold Arsenal provides football news and stories from an Arsenal perspective. In addition to supporting the club, Untold Arsenal covers football stories that are not fully or accurately covered elsewhere, particularly those relevant to Arsenal.

This includes stories on the economics of football, which they believe play a central role in the current state of the sport, as well as stories about refereeing. Untold Arsenal also celebrates the history of Arsenal and offers insightful analysis with over 160 games analyzed in a 100-year timeline. They offer various key data tables for the 2020/21 season and have published books related to Arsenal's history.

If you're interested in contributing to Untold Arsenal, they welcome articles from anyone who shares their passion for the club and its themes. You can submit your articles as a Word file via email. Through their dedication to supporting Arsenal and providing unique football coverage, Untold Arsenal strives to make their work an art form, just as Arsène Wenger once believed