Upscale is a B2B acquisition agency that helps companies find new customers through prospecting and AI-supported acquisition systems. The company reports having supported more than 80 B2B teams and generated over 1,800 qualified appointments. Its services are organized around three pillars: outbound prospecting, inbound lead generation, and revenue operations (RevOps). Outbound work includes defining target markets, sourcing and scoring prospects, identifying buying signals, and running personalized email and LinkedIn campaigns. Inbound services focus on content, creative assets, advertising, B2B influence, and capturing and qualifying incoming leads. RevOps services help clients structure and enrich CRM data, score leads, remove duplicates, and reactivate dormant contacts.

Upscale combines software, automation, AI, and human-led strategy to build and manage acquisition systems, with tools that can include HubSpot, Salesforce, LinkedIn, and outreach platforms. Engagements begin with an audit and technical setup, followed by campaign development, launch, reporting, and ongoing optimization. The agency says initial campaigns can be ready within two weeks.