Hex Code
Color name
RGB
HSL
CMYK
#CC9A70
Antique Brass
204, 154, 112
27, 47, 62
0, 25, 45, 20
#FEDDBD
Negroni
254, 221, 189
30, 97, 87
0, 13, 26, 0
#A95B02
Chelsea Gem
169, 91, 2
32, 98, 34
0, 46, 99, 34
UpAiry is a potty-training brand created by parents who wanted a practical alternative to diapers and pull-ups. Working with pediatricians and designers, the team developed reusable training underwear intended to help toddlers notice accidents and build body awareness, confidence, and independence. The underwear feels like regular underwear, absorbs small accidents, and is machine washable for repeated use.
The brand offers products for different stages and situations, including training pants, nighttime kits, extra-absorbent inserts, waterproof bed mats, training stools and potties, and wet bags for outings. Its nighttime products are designed to support the transition toward dry nights, while inserts and wet bags provide backup for daycare, errands, and travel. UpAiry describes its approach as a flexible system that can grow with a child, from early daytime practice to greater bathroom independence. The company also offers themed designs, including limited-edition prints, and says its products are reusable and suitable for sensitive skin. Its guidance emphasizes that nighttime dryness can take longer than daytime training.
Brand industry
Lifestyle
Company type
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Year founded
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Reusable potty training underwear
Overnight potty training kits
Waterproof bed mats for toddlers
Toddler potty stools
Children's potty training supplements
How do I download the UpAiry logo?
What does UpAiry's branding look like?
The UpAiry wordmark is a compact, black, hand-drawn uppercase logo with irregular, rounded strokes and a small curved smile-like mark beneath the lettering. Its visual identity pairs chunky, playful display lettering with simple sans-serif supporting text, bright orange accents and warm white backgrounds; product imagery is colorful and softly lit, featuring cheerful patterns, children’s essentials and approachable family scenes in spacious layouts.
What are UpAiry's brand colors?
The UpAiry color palette uses the hex codes #CC9A70, #FEDDBD and #A95B02.
The UpAiry name, logos and brand assets are trademarks of UpAiry and its affiliates. Brandfetch isn't affiliated with or endorsed by UpAiry. Their use is subject to UpAiry's brand guidelines.
