The Upgrade Society (TUS) is a private membership that helps members navigate luxury purchases, travel, and lifestyle services through industry relationships and wholesale access channels. Founded by Kris Buban, it draws on operating experience in exotic vehicle sourcing, private aviation, and wholesale networks developed through More4LessMotors. Its stated focus spans vehicles, aviation, hotels, fashion, hospitality, and lifestyle, with reach across five continents.

Members can seek assistance with vehicle sourcing, private flights, hotel stays, fashion purchases, event access, and selected business services. The Society says it can execute requests on members’ behalf or explain how to pursue relevant pricing and access. Its Library offers a starting point, while paid options include an Access Estimate, Access Setup, and membership; corporate services are also available. A consultation can help prospective members identify an appropriate path, but admission is reviewed and access is not guaranteed.

TUS presents transaction records and case studies to illustrate potential savings and arrangements, while noting that results vary with the request, supplier, timing, availability, and confirmed terms.