UP JMA, the UP Junior Marketing Association, is a prestigious and recognized university-wide organization with over 400 members. It operates within the University of the Philippines Diliman College of Business Administration. As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, UP JMA has a proven track record of excellence.

The association has hosted pioneering events with over 15,000 attendees and garnered over 16,000 engagements through successful campaigns. This includes online events with over 3,000 viewers. UP JMA reaches various markets through its academic, social, sports, and service-oriented events.

Its main beneficiary is The KIDS Program, which remains at the heart of all initiatives. UP JMA's mission is to promote the significance of marketing in the developing economy, provide a training ground for future executives, enhance effective communication, and contribute to the welfare and development of the country. With its four thrusts of academics, socials, service, and sports, the organization aims to develop well-rounded members who are strong individuals and good team players.

By upholding the gold standard of marketing brilliance, UP JMA continues to lead the way in the industry. With a vast network of over 1,000 alumni and 400 members university-wide, UP JMA has a strong reach and influence. They have received numerous awards, including being named the Outstanding Junior Marketing Association of the Philippines and the Best Student Marketing Organization.

The organization is guided by its board of alumni, who assist with managing affairs and decision-making. For inquiries, contact UP JMA via execomm@upjma. com or externals@upjma.

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