

Hex Code
Color name
RGB
HSL
CMYK
#6C5CE7
Royal Blue
108, 92, 231
247, 74, 63
53, 60, 0, 9
#9F470F
Korma
159, 71, 15
23, 83, 34
0, 55, 91, 38
#FFC078
Macaroni and Cheese
255, 192, 120
32, 100, 74
0, 25, 53, 0
U-Point is a national loyalty program operated by United Alliance LLC, bringing together retailers, service providers, manufacturers, and importers in one rewards network. Members can earn points when purchasing everyday goods and services from participating organizations, typically receiving 3% to 10% in points, and can use accumulated points to reduce the cost of later purchases, with redemption available for up to 50% of a purchase. The program offers an alternative to carrying multiple loyalty cards: customers can use a single card or the U-Point app.
Through the app, members can collect and spend points, check their balance and transaction history, and explore partner promotions. Features include QR-code scanning, tasks that can multiply points or offer prizes, coupons for selected products and services, a prize wheel, and loyalty levels that may increase earning rates and provide additional benefits. Members can also earn points on eligible products from participating brands and at grocery stores displaying U-Point identification. Customers can join by downloading the app and registering.
Brand industry
E-commerce and Shopping
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