Upperquad

Upperquad is a creative agency that helps organizations build brands for the future. Working where established legacies meet new possibilities, the studio combines insight, care, and creative expertise to deliver thoughtful work at scale. Its services include strategy, brand identity, interactive design, and technology. Upperquad develops distinctive brands grounded in human truths, offering strategic and design guidance to help them evolve and grow.

The agency works with forward-thinking teams of different sizes across industries, platforms, and products, with an emphasis on brand value and exceptional design. Its portfolio includes Gemini, a family of models created for multimodality; Jigsaw, a brand identity for Google’s technology incubator; and Afresh, a brand for fresh food intelligence. Other featured projects include immersive storytelling to support the defense of Bears Ears National Monument and Hummingbird, a compliance platform for the financial industry.

Upperquad also shares recent recognition and news through features in publications and awards, including Taschen, Behance, The Webby Awards, BrandNew, and Communication Arts.