Happy-day is a Swedish experience-gift brand offering memorable activities as alternatives to traditional presents. Its website helps customers find gifts by category, occasion, recipient, and location, with experiences available in cities across Sweden. Gift vouchers are presented as a convenient option: they are valid for three years, shipping is free, and a PDF voucher can be delivered within five minutes.

The range covers food and drink tastings, dining experiences and cooking classes; motorsport activities, sports-car drives and track days; adventures in the air, on land and on water; spa and wellness treatments; romantic experiences and distinctive overnight stays; cultural activities, guided walks, courses, outdoor pursuits, family activities, hobbies, and online or virtual experiences. Featured options include helicopter tours, Ferrari drives, wine and cheese tastings, beer tastings, and private relaxation spaces.

Customers can explore popular destinations such as Stockholm, Gothenburg, and Malmö, browse top-rated or exclusive offers, and choose gifts for partners, family members, friends, or special occasions. Happy-day also provides information about its brand, sustainability, and customer reviews.