The brand combines driving experiences with automotive tuning and customization, serving private customers, motorsport enthusiasts, businesses, and event organizers.

Its simulator range includes racing and driving simulators, flight and action simulators, and virtual and augmented reality experiences. Featured products include the up2.1 and up6.2 simulators, upflight, VR experiences, and upbike. upracer also offers event services, including trade-show appearances, opening events, and simulator rentals, with options for programming, branding, and modifications. Its Super-Racer scouting program is presented as a platform for identifying driving talent.

Through its wider automotive offering, the company provides chip tuning, fuel-efficiency tuning, transmission adjustments, repair-cost insurance, warranties, and TÜV assessments or reports. It also specializes in wheels, suspension, exhaust and braking systems, motorsport, and vehicle individualization. upracer operates a showroom and service location on Lange Straße, with weekday and Saturday opening hours.