Upright Golf is a golf-accessory brand focused on helping seniors and golfers with limited mobility enjoy the game with less bending and stooping. Its products are designed for players dealing with hip, back, or knee problems, and the company’s guiding message is “We’re ending the bending!”

The business grew from founder Jim Egli’s effort to create Joe’s Original Backtee, a golf ball teeing device for his father, C. Joe Egli, who faced mobility challenges after hip replacements and back surgery. Upright Golf now offers a range of practical playing aids, including golf ball pickup tools, telescopic retrievers, divot tools, ball teeing devices, and tees designed for seniors. Its selection also includes clips and magnetic accessories for holding golf ball markers, promotional products, and golf gifts.

Customers can shop featured products, gift coupons, and special offers, or explore advice, videos, testimonials, and frequently asked questions. Upright Golf also provides wholesale accounts, international customer options, and shipping and returns information. The company sells online and offers support by phone and email.