Upstock
@upstock.app
Easily manage all your hospitality, foodservice and FMCG grocery orders. Automate invoicing, pricing, payments and logistics with powerful AI tools.
Upstock's Company Logos


Upstock's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FC564B
Sunset Orange
252, 86, 75
4, 97, 64
0, 66, 70, 1
#FCFCFC
Alabaster
252, 252, 252
0, 0, 99
0, 0, 0, 1
#120095
Navy Blue
18, 0, 149
247, 100, 29
88, 100, 0, 42
About Upstock
Upstock is a highly efficient and user-friendly foodservice app developed by the talented team behind Xero, including Philip Fierlinger, Duncan Ritchie, and Matt Watson from Foxton Fizz. This remarkable app has gained popularity among top-notch restaurants, cafes, bars, and their trusted suppliers. With a focus on the foodservice and grocery industry, Upstock offers an extensive marketplace that showcases an array of remarkable local suppliers.
Users can effortlessly browse through various categories, including alcohol, baked goods, cheese & dairy, coffee & tea, condiments, drinks, dry goods, meat, packaging, personal care, and produce. For suppliers, Upstock offers integrations, seamless payment options, and helpful case studies. Buyers can explore a wide range of suppliers by region, enjoy free samples, and benefit from exceptional customer support.
Upstock holds a strong mission to make high-quality food and beverages accessible to communities while reducing waste throughout the supply chain. With an outstanding team, their dedication to excellence is evident in their innovative approach to streamlining operations for businesses in the food and beverage industry
Brand industry
E-commerce and Shopping
Company type
Privately Held
Year founded
2020
Company size
11-50 employees
