Upstox, founded in 2010, aims to make financial investing simple, fair, and accessible for all Indian investors. As one of India's largest trading platforms, it offers a range of services that cater to diverse investment needs. Users can open Demat accounts, trade stocks, mutual funds, IPOs, and engage in futures and options trading. Upstox provides powerful tools including an income tax calculator, SIP calculator, and gold rate tracker to help investors make informed decisions.

The platform emphasizes affordability, charging up to ₹20 per equity and F&O order, with zero fees for mutual funds and IPOs. Upstox's commitment to accessibility is reflected through its user-friendly mobile and desktop applications. The brand's rapid growth, marked by significant funding from notable investors, underscores its mission to empower investors. With a strong focus on education through its UpLearn Learning Center, Upstox provides a comprehensive ecosystem designed to support every investor's journey toward building wealth.