Upstream is a brand that is dedicated to sparking innovative solutions to plastic pollution. They aim to help people, businesses, and communities shift from single-use to reuse, addressing the root cause of the problem rather than just single-use plastic. With a strong focus on the throw-away economy, Upstream is committed to promoting a sustainable and circular approach to consumption.

Upstream offers a range of products and services to support their mission. They provide policy tools, model policies, and training resources to help businesses and communities adopt sustainable practices. Their Reuse Business Directory and Resources Chart offer valuable information and guidance for those looking to incorporate reuse into their operations.

Upstream also actively engages in community action through outreach campaigns and coalitions, aiming to raise awareness and promote behavior change. Through their media and events platforms, including a newsfeed, podcasts, and livestreams, Upstream keeps individuals and businesses informed about the latest developments and opportunities in the fight against plastic pollution. They also recognize and celebrate sustainability initiatives through The Reusies Awards.

Join Upstream in their mission to create a plastic-free future by supporting them through donations or shopping from their online store