Cruva

Cruva is a creator growth platform that helps brands build and scale TikTok Shop affiliate programs. Its software brings creator discovery, outreach, campaign management, content, and performance tracking into one connected workspace. Brands can use AI-powered search to find creators by category, sales performance, content style, and fit, or discover affiliates already promoting competitors. Automated workflows coordinate personalized invitations, messages, sample follow-ups, creator briefs, posting reminders, and team handoffs based on creator activity.

Cruva also helps brands organize private creator communities, run contests and rewards, re-engage strong performers, and track repeat posts and creator-driven sales. To extend the value of creator content, the platform supports turning approved creator videos into Meta ads, with permissions and campaign performance surfaced alongside attributed sales and return on ad spend. Cruva positions its tools as a way to grow creator partnerships and generate content across shops, advertising, and social channels. The company offers product features, case studies, pricing information, a blog, and options to book a demo or start a 14-day free trial.