Uptown Motors

Uptown Lincoln is a Lincoln dealership located at 2001 N Mayfair Road in Wauwatosa, Wisconsin, serving Milwaukee, Brookfield, and surrounding communities. The dealership has served local drivers since 1946 and describes itself as Wisconsin’s longest-running Lincoln dealer. Its focus is on a personal, knowledgeable experience, from choosing a vehicle to supporting it throughout ownership.

Uptown Lincoln offers new Lincoln SUVs, including the Navigator, Aviator, Nautilus, and Corsair, as well as hybrid models, custom orders, and Lincoln Black Label inventory. Shoppers can browse pre-owned and certified pre-owned vehicles, compare models, explore specials, apply for financing, and shop online or in person.

The dealership’s services include routine maintenance, inspections, diagnostics, repairs, and access to Lincoln parts. Its service, parts, and collision departments support owners with needs such as oil changes, tire care, brake maintenance, and collision repairs. Additional ownership offerings include service scheduling, Lincoln Mobile Service, and Lincoln Pickup & Delivery for eligible vehicles. Uptown Lincoln also provides vehicle research and ownership resources for area drivers.