Upward

It offers guided activities and tailored instruction for individuals and groups, with an emphasis on safety, practical skills, and sharing knowledge about the mountains. Its program spans the year-round disciplines of climbing, high-altitude mountaineering, and ski touring, as well as glacier trekking and walks.

Winter services include off-piste skiing instruction, introductory ski-touring courses with avalanche awareness, classic tours lasting one or several days, and spring ski mountaineering trips. In summer, participants can take courses in outdoor sport climbing, belaying, multi-pitch climbing, and mountaineering on rock and ice, alongside individual climbing lessons and guided mountain tours. Across its offerings, upward focuses on teaching appropriate techniques and tactics in ways suited to each participant.

The brand also provides “Bewegtes Coaching Outdoor,” combining movement in nature with coaching. Through these experiences, upward aims to help people connect with the Alpine environment, develop confidence in the mountains, and gain insights through time outdoors.