Uraja is a vibrant and dynamic brand associated with the Okayama Momotaro Festival, specifically known for its signature event, the Uraja Parade. Established to promote cultural heritage and community involvement, Uraja offers a platform for engaging in traditional dance performances, sharing historical insights, and creating memorable experiences. The brand's official website serves as a comprehensive resource, providing detailed information about the Uraja Parade, including background knowledge, music introductions, and the history of past award-winning dance teams.

Uraja is actively involved in encouraging participation from the public, offering opportunities to engage in dance performances, and facilitating membership within the Uraja Promotion Association. They also feature various products and services, including Uraja merchandise, official LINE stickers, and vending machines, fostering a deeper connection with fans and participants. Through community involvement and artistic expression, Uraja aims to keep the essence of the Okayama Momotaro Festival alive while promoting participation and celebration of regional culture.