УралИгрушка is an online hobby and toy store based in Chelyabinsk, Russia, serving collectors, model builders, railway enthusiasts, and families. Its extensive catalogue focuses on scale models of cars, trucks, buses, trolleybuses, trams, motorcycles, tractors, military vehicles, and other machinery. Products are available in scales including 1:43, 1:35, 1:72, 1:87, 1:18, and 1:120, from Russian and international manufacturers.

The store also offers assembly kits for tanks, aircraft, ships, vehicles, figures, and dioramas, alongside model railway locomotives, rolling stock, track, buildings, and accessories. Model-making supplies include paints, tools, materials, and aftermarket parts such as wheels, tires, frames, cabs, and vehicle components. Shoppers can find miniature structures, scenery, historical miniatures, magazine series featuring models, printed publications, and gift sets. Beyond collectibles and modelling products, the range includes radio-controlled models, construction sets, educational and logic toys, and other children’s toys. УралИгрушка provides online ordering, with delivery and payment information available through its website.