Urbana Missions is a brand that hosts the Urbana Student Missions Conference, a life-changing and transformative event organized by InterVarsity Christian Fellowship/USA. This conference serves as a sacred space for vibrant multicultural worship, dynamic Bible teachings, and eye-opening testimonies from the global Church. Urbana is committed to whole-life, whole-world discipleship, helping attendees discover how God is calling them to use their gifts and passions for his global mission.

Through Urbana, lives are transformed as students, faculty, pastors, and professionals gain a bigger vision of the world and experience God's heart for the nations. The conference offers opportunities for discernment, allowing participants to interact with missions organizations and experts to find their place in God's global work. Urbana is grounded in God's Word and invites attendees to dive deep into the hard questions and big callings of life.

Additionally, it provides a space for dynamic multicultural worship, connecting thousands of individuals across cultures and languages in praising our global God. Urbana also fosters an environment for discipleship, encouraging participants to find mentors and friends to support and guide them on their journey. With a longstanding legacy spanning over 70 years, Urbana has called nearly 300,000 people to whole-life, whole-world discipleship, making a significant impact on individuals and communities