Urban Angler is a fly-fishing retailer presenting itself as a source for gear, advice, and services for anglers. Its online shop offers equipment for freshwater and saltwater fishing, including fly rods, reels, lines, flies, leaders and tippet, waders, boots, jackets, packs, vests, luggage, nets, tools, and fly-tying materials and equipment. The selection also includes sunglasses, fly boxes, gift items, vintage and used tackle, gift cards, and Urban Angler-branded clothing and accessories. Featured ranges include products for flats and stream fishing, alongside gear from brands such as Simms, Sage, Hatch, Abel, Patagonia, and Nautilus.

Customers can visit Urban Angler’s New York City retail location and contact the store by phone for help. The business also offers in-store events, casting lessons, and fly-tying instruction, with learning opportunities from experienced instructors. For anglers planning trips, Urban Angler provides hosted trips and travel booking services. Online shoppers can browse best sellers, new products, and sale items, with free domestic shipping on orders over $50 and free international shipping on orders over $1,000.