Brand is a healthcare advocacy organization focused on improving maternity care and promoting safe birthing practices. The brand prioritizes raising awareness about the potential hazards associated with home deliveries, especially for expectant mothers with complex pregnancies. With an emphasis on maternal safety, the brand works alongside maternity specialists to advocate for clearer warnings about the risks of home birth and encourages the use of qualified maternity caregivers for such deliveries.

Their initiatives also address the uneven availability of reliable home birth services, emphasizing the need for skilled birth attendants to mitigate risks during childbirth. In light of tragic incidents related to home delivery complications, the brand underscores the importance of informed decision-making, urging healthcare professionals to communicate directly with patients about potential dangers.

Through education and advocacy, Brand aims to enhance maternal health outcomes, ensuring that all mothers have access to the care they need for a safe and supported childbirth experience, whether at home or in a clinical environment.