Urban Fitness is an Indian retail, gym and franchise brand serving customers and organisations across Ahmedabad and Vadodara. The company positions itself as a premium provider that balances quality with affordability, supplying fitness equipment for personal use as well as gyms, clubs, hotels, institutes, corporate facilities and real estate projects. Its portfolio includes equipment from brands such as Viva Fitness and Body-Solid Fitness, with customers citing products including treadmills and equipment for cardiovascular training.

Beyond equipment sales, Urban Fitness offers equipment maintenance, leasing, and design and management services. It also operates gyms at several Vadodara locations and showrooms in Ahmedabad and Vadodara, where customers can explore equipment and seek guidance on selecting products. The business highlights after-sales support and equipment recommendations tailored to clients’ needs, serving both individual buyers and commercial facilities. Its website also features fitness workshops, news, events, and celebrity videos and photos. Urban Fitness has supplied equipment to a range of residential, hospitality and fitness clients, and presents its experience and service as central to its role in the fitness industry.