Urban Football is a community-driven initiative celebrating street soccer and its role in bringing people together across San Diego. Its mission is to make soccer accessible, strengthen neighborhoods, and create welcoming spaces where people can connect through a shared love of the game. The project documents the city’s free, inclusive pickup groups and highlights their importance to local communities.

Through its San Diego Pickup Collective series, Urban Football shares stories and episodes about the people and places shaping the local street soccer scene. The website also helps visitors find pickup groups and connect with the community. Its video offerings include a series titled LATVIA and Concrete Chronicle, alongside a feature about the team that put the U.S. on the map, with a digital release date to be announced.

Urban Football invites supporters to subscribe to its newsletter for updates on new pickup opportunities, community stories, tournaments, giveaways, and merchandise releases.