Urbanplay is a brand that operates as an Urbanplay Operating System (OS), connecting lifestyle content IP with their online and offline urban ecosystem to create business value. Their focus is on expanding content as a new experiential dimension within their OS framework, aiming to build a sustainable urban cultural ecosystem based on the intrinsic value of content. With their own operating system, Urbanplay collaborates with lifestyle creators to supply diverse content to the city and create a culturally sustainable urban environment.

They strive to create a world where unique content, which embodies the personality of individual creators, thrives and coexists in a city that effortlessly facilitates interaction between content creators and consumers. Urbanplay has a history of continuously experimenting with new offline business models centered around content since its establishment in 2013. They collaborate with over 1,000 creators annually, host over 100 cultural events, and curate and run 25 offline space brands, including 16 self-branded spaces.

By partnering with like-minded individuals who appreciate the value of both cities and content, Urbanplay continues to make a difference