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Our Mission: To transform urban waterways into wildlife sanctuaries, and to provide an opportunity for all city residents to reconnect with nature in new and meaningful ways. How We Work: We bring together innovators, ecologists and designers in the urban waterway space from around the world to create truly innovative, wildlife-first destinations. We include local community groups in the design and construction process, so that everyone from students, to local businesses plays an active role in making their surrounding world a better place with their own hands and minds. In addition, we run a layer of programming at these destinations that includes everything from elementary school curriculum, to sponsoring graduate school research projects, to organizing conservation-minded volunteer programs for people of all ages. How We Are Different: Most spaces are created to be “people-first,” but we design wildlife-first solutions and then find sustainable ways for people to access, enjoy and benefit from that space, creating something more special for wildlife and humans alike. With our wildlife-first ethos, we look at problems differently and think of creative ways to improve and increase wildlife habitat. Our Projects: Our core work thus far has been in Chicago, where we are currently building the Wild Mile in partnership with SOM, the City of Chicago and other local partners. When complete, it will be a mile-long floating eco-park on the Chicago River, fit with floating walkways, floating gardens, and even floating forests.
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Hex Code
Color name
RGB
HSL
CMYK
#AF571F
Desert
175, 87, 31
23, 70, 40
0, 50, 82, 31
#23282F
Shark
35, 40, 47
215, 15, 16
26, 15, 0, 82
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Urban Rivers is an organization dedicated to transforming city waterways into wildlife sanctuaries and creating stronger connections between communities and nature. Working with the City of Chicago’s Department of Planning and Development, community groups, businesses, universities, and scientific institutions, it combines ecological restoration, research, and public engagement.
Its flagship project, the Wild Mile, is an in-progress, mile-long floating park on the North Branch Canal of the Chicago River, beside Goose Island. Designed with floating gardens, public walkways, and kayak docks, the Wild Mile serves as a public park, botanical garden, open-air museum, community classroom, and habitat for native wildlife. Urban Rivers also features projects including Bubbly Creek and Prologis River Park.
The organization offers opportunities to visit, volunteer, attend events, and support its work through donations. Volunteers can help maintain the Wild Mile, monitor wildlife, and collect research data; River Rangers receive training in citizen science and kayaking safety. Urban Rivers also shares educational resources, research, news, and community updates, using science to guide restoration efforts and encourage thoughtful, lasting stewardship of urban waterways.
Brand industry
Community and Society
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How do I download the Urban Rivers logo?
The Urban Rivers logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Urban Rivers' brand colors?
The Urban Rivers color palette uses the hex codes #AF571F, #23282F and #FFFFFF.
The Urban Rivers name, logos and brand assets are trademarks of Urban Rivers and its affiliates. Brandfetch isn't affiliated with or endorsed by Urban Rivers. Their use is subject to Urban Rivers's brand guidelines.
