Urban Surfer is a retail brand established in 1995, serving customers looking for clothing and equipment for skateboarding, surfing, skiing, snowboarding, swimming, running, outdoor adventures and everyday leisure. The company brings together more than 90 brands, including Superdry, Santa Cruz, Volcom and New Era, with a range for men, women and children.

Its products include casual and sports clothing such as hoodies, jackets, jeans, T-shirts, swimwear and socks, alongside footwear, bags and accessories. Shoppers can find skateboards and components, protective gear, roller skates, scooters, surf and watersports clothing, paddleboards and kayaks, as well as snow-sports equipment and accessories. The catalogue also features caps, sunglasses, backpacks and travel items.

Urban Surfer positions itself as an accessible online destination for both specialist activity gear and lifestyle fashion, with sale ranges and featured brand collections. The retailer highlights same-day dispatch, customer service, customer reviews, loyalty points, gift vouchers and delivery and returns information. It also advertises free UK shipping on orders over £49 and payment in instalments through PayPal or Klarna.