OXID Surf and Kite Shop is an online retailer focused on watersports, sportswear and fashion, with a product range aimed at people interested in kiteboarding, wakeboarding and summertime activities. Its kiteboarding selection includes kites, kiteboards, harnesses and supplies, while the wakeboarding category features wakeboards, bindings and sets. The shop also offers a broader gear category and presents products from carefully selected brands, making it a place to browse equipment and related items across several watersports disciplines.

Customers can shop through the website, create an account, manage a wish list or product comparison, and use the online shopping cart. OXID provides information about ordering, shipping and charges, returns, privacy and terms and conditions, alongside contact and help resources. The site promotes fast shipping and offers an email newsletter for updates about new products and offers. With its focus on watersports equipment and related apparel and fashion, OXID serves shoppers looking for products for active days on the water and in the summer.