You are Launched is a brand that specializes in custom MVP app development for startups. They understand the importance of product/market fit, traction, lean startup, and idea launching steps in the startup idea stage. With a combination of custom software development and strong connections with accelerators and angel investors, they help startups bring their ideas to life.

The brand focuses on the five stages that startups need to go through to achieve product/market fit: empathy, stickiness, virality, revenue, and scale. They believe that these stages are crucial for the success of any startup and provide guidance on how to navigate each one. They also emphasize the importance of understanding and dividing users into different groups based on their characteristics and behavior.

By identifying visionaries and pragmatists, startups can devise effective marketing strategies, positioning, targeting, and distribution channels. Unlike other development firms, You are Launched believes that the Agile methodology is not the most suitable for startups. Instead, they advocate for the lean startup methodology, which focuses on launching the product quickly, gathering user feedback, and iterating based on that feedback.

This approach ensures that startups build products that the market actually wants and avoids spending years on product development without user input. Overall, You are Launched is a brand that supports startups in their journey from idea to successful product launch, providing expertise, guidance, and customized solutions