UrLinks is a link-in-bio platform that helps creators turn a single shared link into a customizable home page for their audience. It brings social profiles, subscription pages, shops, wishlists, and other destinations together in one place, with more than 20 themes, featured link cards, and options to customize colors and page elements. Creators can add promotional banners with countdowns, manage brand inquiries through a collaboration inbox, and collect fan contact details to maintain direct connections with their audience.

The platform also provides analytics designed to help creators understand traffic and improve their content. Features include click and visitor tracking, traffic-source and country breakdowns, a live visitor globe, AI-generated growth insights, and short campaign links with attribution and QR codes. UrLinks offers a free plan with unlimited links, selected themes, analytics, a live globe, and a downloadable QR code. Its stated setup process involves claiming a handle, adding links, choosing a theme, and sharing the page. The site also describes a planned loyalty system with points, badges, and rewards.