Using artificial intelligence, it lets shoppers search for products, ask questions, compare features and prices, and track price changes. The site currently highlights smartphones, listing offers from multiple sellers and showing prices and seller counts to make comparisons easier. Its product coverage also includes laptops, tablets, headphones, smartwatches, televisions, and desktop computers.

Visitors can browse popular products and brands, explore recommendations by budget or feature, and consult curated lists such as phones with strong cameras, long battery life, high performance, or fast charging. The platform also provides brand-focused guides and an AI assistant, alongside product search and comparison tools. Its listings feature devices from brands including Apple, Samsung, Xiaomi, Huawei, Honor, and Oppo. Prices and product details are presented for comparison, with the site advising users to verify information with sellers, as listings may not include every retailer and accuracy is not guaranteed. urunAI also offers an app through the App Store and Google Play.