Urvasi Ladies Novelties, established in 1950 and located at Convent Junction, Ernakulam, is a renowned name in the imitation jewellery industry, founded by Mr. Thomas Pallathan. Over the years, it has evolved from a small store into a cherished destination for generations of women seeking exquisite, budget-friendly jewellery options. The brand offers a diverse range of products including elegant necklaces, antique and statement earrings, traditional and modern bangles, anklets, and hair accessories, all designed to fit various styles and occasions.

Urvasi is committed to providing exceptional customer service combined with reasonable prices, ensuring that every visit feels special. In an effort to reach a wider audience, Urvasi Ladies Novelties has expanded its services online, allowing customers to browse and shop from the comfort of their homes. The brand continues to blend tradition with contemporary trends, making it a beloved choice for those looking to enhance their jewellery collection.