Heading is an AI search visibility platform built for brands and agencies. It helps teams understand how their brand appears in AI-generated answers, which competitors are recommended, and what sources shape those responses. With prompt research, users can explore buyer questions and build a portfolio of queries to track. Citation and competitor analytics reveal cited pages, brand mentions, and visibility gaps, while reporting brings evidence and progress into stakeholder reviews.

The platform also supports practical follow-through. Heading Agent helps investigate changes, research sources, and propose objectives and tasks for teams to review. Brand perception tools examine the sentiment and qualities associated with a brand in AI answers. Agent readiness checks whether website content is accessible and discoverable, while crawler analytics show which pages AI crawlers request. AI traffic analytics connects referrals to website sessions and revenue through a GA4 property.

For agencies, Heading offers client portfolio management, pitch support, client dashboards, team access, white-label experiences, and scheduled reporting.