Its platform uses consented location and behavioral signals collected from apps and websites to identify devices that have visited selected places, such as stores, events, or other relevant locations. Users describe their desired audience in plain language, and punk resolves matching devices into a Meta Custom Audience.

Customers can upload creative and launch campaigns directly through punk, or export audiences to Meta Ads Manager. The platform also offers campaign analytics and conversion tracking, with no specialist advertising or data science knowledge required. Its Pro plan is designed for growing businesses and marketers, while custom-priced Team and Agency services include managing multiple businesses, custom-engineered audiences, advanced geofencing, conversion setup, and dedicated support. punk presents its service as a way to make location-based advertising more accessible, with audience size visible before campaign spending begins.