Ushatava

Ushatava is an innovative fashion house established in 2015, located in Yekaterinburg, Russia. The brand is led by visionary designers Nino Shamatava and Alisa Ushakova, whose creative synergy is encapsulated in the name Ushatava. This premium label emphasizes functional yet striking designs, focusing on contemporary aesthetics that enhance the wearer's silhouette without unnecessary embellishment.

The brand offers a diverse range of products, including clothing, footwear, and accessories, meticulously crafted for both functionality and style. Ushatava's collections reflect a thoughtful approach to modern wardrobe design, featuring two primary lines: the avant-garde Research line and the versatile Garderobe collection that updates regularly.

Additionally, Ushatava provides customers with personalized shopping experiences, loyalty programs, and insights into styling trends. With boutiques in major cities like Moscow, Yekaterinburg, Saint Petersburg, and Almaty, Ushatava is dedicated to delivering contemporary fashion that resonates with the modern consumer's lifestyle.