USP Digital Private Limited

USP Digital Private Limited is a children’s content company founded in Mumbai in 2013, with teams in Mumbai and Chandigarh. It creates and owns original intellectual property for children aged 0–8, including animated songs, rhymes, stories and early learning videos. Its content is produced in more than 45 languages and reaches audiences through over 50 platforms worldwide.

The company operates a network of more than 700 YouTube channels and distributes content through digital video, broadcasters, streaming services and connected TV platforms. Its portfolio also includes more than 30,000 original music recordings available on major music services, as well as apps and games based on its characters and stories. The Apples & Bananas learning app offers a kid-safe experience for young children and is described as ad-free and kidSAFE certified.

USP Digital also licenses its intellectual property for toys, merchandise and other consumer products, and works with platforms, distributors, studios and brands on content and distribution partnerships. Its channels and original properties have built a substantial international audience across 195 countries.