uSSP
@ussp.io
uSSP connects websites, apps, and video inventory to premium demand from the UMG programmatic ecosystem. Full visibility, ML-driven yield, cookieless-ready. Book a demo.
uSSP's Company Logos
uSSP's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#332975
Minsk
51, 41, 117
248, 48, 31
56, 65, 0, 54
#0B0A1F
Ebony
11, 10, 31
243, 51, 8
65, 68, 0, 88
#7E73C8
Blue Marguerite
126, 115, 200
248, 44, 62
37, 43, 0, 22
About uSSP
It connects websites, mobile apps, and video placements with premium demand partners across the UMG programmatic ecosystem, including ad exchanges, demand-side platforms, and ad networks. Machine-learning tools optimize floor prices and demand sources for each impression, helping turn unsold inventory into revenue.
The platform gives users visibility into buyers, prices, and placement performance, alongside controls for formats, price floors, and blocked or approved demand sources. It supports display, native, video, rewarded, interstitial, and banner advertising, with integrations including JavaScript tags, Prebid, VAST/VPAID, and oRTB. Alternative identifiers such as ID5 and UID2 support addressability in a cookieless environment.
uSSP also offers reporting, integration documentation, training resources, and a VAST tag inspection tool. Publishers can use it alongside their existing monetization stack, while SSPs and ad networks can access its demand pool for resale. UMG has developed AdTech infrastructure since 2011 and reports serving more than 100,000 campaigns annually.
Brand industry
Computers Electronics and Technology
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