The 【公式】「日本で最も美しい村」連合 is an organization that aims to support and promote beautiful towns, villages, and districts in Japan that declare themselves as the Most Beautiful Villages in Japan. They assist these communities in their efforts to create and sustain beautiful regions, promote local pride, and drive regional development and revitalization through the active involvement of their residents. The organization focuses on preserving the scenic landscapes, environments, and traditional cultures that have been shaped by the daily lives of the residents.

By utilizing these resources, they enhance the tourism value and contribute to the protection of local resources and the growth of regional economies. To uphold the value of the brand, the organization conducts a rigorous examination process during membership applications to ensure that the region possesses the necessary criteria and shares the values of the organization. Upon approval, they support the efforts of the member villages to protect and nurture their unique resources, thereby increasing their brand value as the Most Beautiful Villages in Japan.

Through their activities, the organization aims to enhance the economic development of the member villages by leveraging the added tourism value they have cultivated. They actively promote the activities and attractions of the Most Beautiful Villages in Japan through participation in events and utilizing social media. The organization is committed to strengthening its structure and expanding its support base.

They introduce a regional block system and create opportunities for interaction between supporter members and member villages to enhance cooperation within the organization. By organizing forums and other events, they aim to broaden the understanding and support for their activities. Additionally, regular learning workshops and general meetings provide member villages with opportunities to share knowledge and learn from one another about utilizing resources and fostering community awareness.

They also maintain a relationship with the The Most Beautiful Villages of the World and promote internationally recognized activities. The 【公式】「日本で最も美しい村」連合 is an inclusive organization that includes member village mayors and representatives, residents, as well as domestic and international corporate and individual supporters. It operates with a shared philosophy and collaboration, with a core board of directors overseeing its activities.

A certification committee and a business committee work together to ensure the quality of the certification process and engage in various strategic initiatives, including promotional activities and logo management. The organization attracts business leaders who embrace the philosophy of supporting the self-sufficiency and sustainable development of beautiful villages with valuable local resources. They appreciate the richness represented by the inherited nature, culture, and connections of these villages and aim to realize this abundance in society.

Started in France in 1982, the Most Beautiful Villages Movement emerged as a new social movement breaking away from the growth-oriented urban models of advanced countries. Since then, it has spread to Belgium's Wallonia region, Quebec in Canada, and Italy. In 2012, The Most Beautiful Villages of the World was established by associations from these countries and Japan.

The associations in France and Italy emphasize an inclusive regionalism that welcomes urban residents from around the world to experience beautiful villages harmoniously. Join the 【公式】「日本で最も美しい村」連合, and be part of a movement that celebrates and preserves the beauty and cultural heritage of Japan's most enchanting villages