Utu
@utu.global
utu is a travel technology company with a mission to transform the global travel experience for tourists. By introducing them to a world of rewards with higher VAT and GST tax refunds, they can get the most value out of their trips. We're on a mission to ensure everyone gets more from overseas tax-free shopping. By integrating tax refunds with the rest of the travel ecosystem, utu bridges the worlds of refunds and rewards. When shoppers use utu, they can upsize their VAT refund by converting it into Miles or a utu Privilege . Not only do we give shoppers their full refund, we top it up even further. utu allows global shoppers to upsize their refunds from any refund operator across 50 countries taking part in the tax-free shopping scheme, including France, Italy, Germany, Singapore, South Korea and the UAE. Shoppers can simply download the utu Tax Free app to receive a virtual utu Tax Free Card. By directing their refunds to the virtual utu Tax-Free card, sums can be upsized by 5% in cash or up to 40% in Frequent Flyer Miles. Our partners range from major airlines, retail stores and hotels. Founded in 2016, utu is a technology company with a unique travel industry heritage, steeped in tax-free shopping knowledge. The company’s leadership was pivotal in growing and selling the two currently leading refund operators to their present owners, when that business model was still relevant. utu is headquartered in Singapore and has offices in France, Italy, Thailand, Dubai and India. For more information, visit https://www.utu.global.
Utu's Company Logos
Utu's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#00B398
Persian Green
0, 179, 152
171, 100, 35
100, 0, 15, 30
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#006464
Blue Stone
0, 100, 100
180, 100, 20
100, 0, 0, 61
About Utu
With 27 years of industry expertise, utu has created an innovative app that removes friction from the VAT refund process. By putting the tourist at the heart of tax-free shopping, utu ensures they receive the rewards they deserve while enjoying a seamless and delightful shopping experience abroad. Founded in 2016, utu began as a cross-border rewards technology company before realizing the true potential of VAT refunds as incentives for tourism.
Now, utu is on a mission to reward travelers for their tax-free experiences, regardless of the refund operator, across 50 countries. With a global team of 56 professionals representing 10 different nationalities, utu is committed to driving value for the entire tourism ecosystem. Their vision is to prioritize the needs of travelers and enhance their retail experiences throughout their journeys.
utu has also forged strategic partnerships with major airlines, including Etihad Airways and Air France-KLM, to provide even more rewarding benefits to their users. Start earning rewards for your VAT refunds today by downloading the utu Tax Free app and activating a utu Tax Free Card. Experience the future of tax-free shopping with utu
