Uuden Muotoilun Yhdistys ry is a Finnish design association dedicated to spreading the joy of design and promoting the art of contemporary design. With a rich history dating back to 1964, when the Swedish press commented on the collaboration between Timo Sarpaneva and Kestilä with the phrase "Varför Paris, vi har ju Åbo" (Why Paris, when we have Åbo), which referred to the design expertise found in Turku.

As a forum for design encounters, Uuden Muotoilun Yhdistys ry brings together skilled designers and users, creating a society that is more functional and experiential. They aim to disseminate the message of design across the cityscape and attitudes through their registered trademark phrase. They offer various events and activities where individuals can engage in the world of design and experience its transformative power.

Whether it's through their design market or other organized events, Uuden Muotoilun Yhdistys ry invites you to join them and be a part of a thriving design community. Discover the world of design and experience a society that values functionality and aesthetics. Stay updated with their design events by subscribing to their newsletter.