U x Machina is a digital experience studio focused on creating innovative, human-centric ways for people to interact with machines. Its mission is to develop solutions that inspire, delight and improve every interaction, combining design, storytelling and technology. The studio works across immersive web experiences using WebGL and XR, spatial applications for Apple Vision Pro and Meta Quest, iOS and Android apps, machine learning and AI, mobility, prototyping, and consulting in technology and creative direction.

U x Machina brings together design and technical expertise through small, specialist teams and a bespoke, remote-first process that uses AI where appropriate. Its founders, technology innovator Maciej Zasada and art director Karol Góreczny, have led acclaimed digital and experiential projects for international organizations and brands. Their work includes Star Wars: Lightsaber Escape, The Met Unframed, and Bentley EXP 100 GT, spanning interactive games, augmented reality, and immersive design. The studio’s portfolio and awards reflect experience across entertainment, technology, luxury, and culture, with an emphasis on pushing creative and technical boundaries.