V4U CineHub

V4U CineHub is a UK-based, demand-led platform connecting audiences with cinemas and distributors to help bring popular Indian films to the big screen. Currently in public beta, it focuses on pre-release screenings of Malayalam, Tamil, Telugu and other films. Rather than relying on likes or informal requests, CineHub gathers £1 pledges from fans to demonstrate verified interest by film, cinema and region.

When a campaign reaches its required level, CineHub negotiates with distributors and cinema partners to arrange a screening. If a deal is confirmed, the cinema sets a discounted ticket price, with a stated minimum saving of 25%; the original pledge is credited toward the ticket. If a campaign cannot proceed, the pledge is returned as CineHub credit. Members can also switch their film choice once before a screening is confirmed, subject to the platform’s terms.

CineHub offers free registration, film browsing and pledging, alongside a wallet and loyalty rewards. It also provides cinemas with screening management and demand analytics, and distributors with audience-demand intelligence and UK regional data.