Welcome to Gioielleria S. Vaggi, a renowned jewelry brand that has been driven by passion since 1965. Our story begins with Sergio Vaggi, an exceptionally skilled jewel and silver engraver, who opened his own boutique on the prestigious Ponte Vecchio in Florence.

As a family business, we have continued to pass on our expertise and love for jewelry through generations. Today, you will find Francesca, Matteo, and Lorenzo, proudly offering a unique selection of modern, antique, and estate jewelry. We also showcase exquisite Florentine craftsmanship, including hand-made pieces.

In addition to our own creations, we are honored to be official retailers of prestigious Italian brands, such as Roberto Coin, Nanis, and Gabriella Rivalta. These jewelry artisans produce stunning pieces that perfectly complement our collection. Visit us at our two boutiques on Ponte Vecchio, where you can experience the rich heritage of Italian jewelry and discover the perfect piece that speaks to your individuality and style