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Valeria Jaruffe is a couture atelier based in Santa Marta, Magdalena, Colombia, specializing in made-to-measure dresses for quinceañeras. Designer Valeria Jaruffe creates personalized gowns inspired by each client’s vision, with structural corsetry, hand embroidery, fine embellishments, and dramatic silhouettes. The atelier presents exclusive collections and offers designs available for purchase or made to order, with private consultations by appointment. Clients outside Santa Marta can access personalized virtual advice, fittings, and shipping throughout Colombia.

To complete each look, the brand offers selected and designed accessories, including crystal and jeweled crowns and tiaras, shoes and platforms, satin preparation robes embroidered with a name, and jewelry such as earrings, necklaces, and hair combs. The website also lists photography and makeup among its services, alongside other products. Valeria Jaruffe describes the design process as a personal collaboration, aiming to transform a quinceañera’s ideas into a distinctive gown and create a memorable experience, from the first consultation to the moment she sees herself in her dress.