Coleman Insights is a research and strategy company serving the radio, podcast and music industries. Its services help organizations understand audiences, strengthen brands and evaluate content through tools such as brand strategy, perceptual studies, creative testing, music research, podcast concept testing and focus groups. The company also offers Validate Audio Attribution, a platform designed for radio stations and their advertisers to demonstrate the impact of radio campaigns.

Validate combines streaming listening data with audience estimates from trusted ratings providers to estimate total reach across broadcast and streaming. Its dashboard reports campaign performance nearly in real time, and its reporting can be shared with advertisers. A conversion tag tracks website engagement among listeners exposed to campaigns for up to 90 days, helping connect radio advertising with online actions. These capabilities support clearer campaign reporting, stronger advertiser relationships and evidence of radio’s contribution to business outcomes. Coleman Insights also provides research products including mediaEKG, Integr8 and FACT360, alongside services for brand development, audience measurement and content testing.