Unclaimed brand
Valu is MENA's leading financial technology powerhouse, offering a comprehensive suite of financial solutions.
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Hex Code
Color name
RGB
HSL
CMYK
#00C4B3
Robin's Egg Blue
0, 196, 179
175, 100, 38
100, 0, 9, 23
#0D5A53
Eden
13, 90, 83
175, 75, 20
86, 0, 8, 65
#FFCC90
Chardonnay
255, 204, 144
32, 100, 78
0, 20, 44, 0
Valu is a financial technology company serving the Middle East and North Africa, with a digital platform designed to help customers pay, shop, borrow, and invest. Through the Valu app, users can access buy now, pay later plans across a network of more than 9,000 stores and online platforms, with repayment terms from one to 60 months. Its payment options include prepaid and co-branded credit cards, while Shop’IT brings products from local and international brands together with deals, cashback, and multiple payment methods.
Customers can also redeem paid invoices for cash, access financing for specific purchases, and send or receive e-gift cards. Valu’s Shift service supports car financing, and Ulter offers financing for luxury purchases and experiences. For investing, the app provides access to AZValu, a money market fund with daily compounding returns, and EFG Hermes ONE for trading.
Valu Business offers SMEs tools for workforce and operations management. The company also provides merchant, payroll, and employee-benefit services, and reports that more than three million people have chosen Valu
Brand industry
Finance
Company type
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Year founded
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Company size
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Buy now pay later financing
Egyptian consumer finance
Merchant-linked installment payments
SME payroll and employee benefits platforms
Money market fund investing
How do I download the Valu logo?
What does Valu's branding look like?
Valu’s wordmark is a compact lowercase “valu” in rounded, geometric letterforms, with a small orange asterisk-like star beside it as its distinctive mark. The identity pairs crisp, simple typography with teal and orange accents against generous white space, using product-led imagery and clean, modular layouts to make a broad financial-services range feel accessible.
What are Valu's brand colors?
The Valu color palette uses the hex codes #00C4B3, #0D5A53 and #FFCC90.
The Valu name, logos and brand assets are trademarks of Valu and its affiliates. Brandfetch isn't affiliated with or endorsed by Valu. Their use is subject to Valu's brand guidelines.
