VAN, born in 1948, is a brand that has been deeply influenced by American culture since the 1950s, bringing American traditional style to Japan. In the 1960s, VAN created trends like the Ivy Look and Miyuki Tribe, revolutionizing overall style with the concept of T. P.

O (Time Place Occasion), and establishing a culture of men's fashion and lifestyle. Tradition is constantly changing and evolving, and VAN continues to communicate an ever-evolving lifestyle. Originally focusing on menswear, especially suits, in the 1950s, the brand shifted towards American Ivy style in the 1960s, as exemplified by the release of the photo book TAKE IVY in 1965.

Alongside TAKE IVY, VAN developed themes for each season, such as CAPE COD and DISCOVER AMERICA, depicting American resorts in the northeastern region, and promoting the essence of America to young people. With the catchphrase Creating diverse, globally appealing clothing for anyone, anytime, anywhere, VAN embraces a corporate policy of GLOBAL EYE and features visuals shot in various countries. The brand's campaigns like Come on Sportsman! in 1971-72, SPORTS COMMUNICATION in 1973, and We Love Sports in 1974 strongly emphasized VAN's image of being bright, active, and healthy by focusing on men immersing themselves in sports.

VAN established its headquarters in Aoyama and named the surrounding area VAN Town Aoyama, hosting various related brands. In 1983, the EVERLASTING TRADITIONAL COLLECTION revisited Ivy League schools to capture their landscapes, and the following year, the theme of expressing the ideal America from the brand's early days was conveyed under the name NANTUCKET ISLAND. Explore VAN's range of products, including new regular jackets, outerwear, coats, shirts, women's clothing, cut and sewn items, trainers, knitwear, pants, neckties, and goods.

Visit the VAN online store for more information